Submissions Open - Building consumer confidence in water for a future with less plastic
We’re looking for a partner to help us understand what interventions can be put in place to incentivise people in urban India to reduce their use of single use plastic water bottles.
The deadline for applications is 23:59 GMT, 29th November 2024
There is a maximum available budget of £25,000.
Currently, through disposal of single-use plastic water bottles, India produces 4,000 tonnes of PET plastic waste each day, despite the presence of filter water systems within private businesses (restaurants, hotels, shops, universities, offices etc). In restaurants, many people refuse to drink filter water, even when eating in restaurants with high footfall.
What factors are inhibiting consumer confidence in water? What might incentivise consumption of filter water?
Through a 4-month research process, we are seeking to understand what would be required to incentivise people to consume filter outside of the home, rather than purchase single-use plastic water bottles. To do this, we anticipate the need to investigate the problem from the perspective of the consumer (members of the public) and of private sector actors who provide filter water or could provide filter water if the appropriate incentives were put in place.
We are seeking to understand what solutions might effectively incentivise both supply and consumption of filter water and test the hypothesis that making data available to the public on where they can access filter water, and the likely cleanliness of that water, could increase consumer confidence in filter water, and, by extension, consumer consumption.
Finally, we are seeking to understand what a digital solution could look like in practice – what form could it take and what information would be required to support it?
The contract will run from December 2024 to March 2025.
The full job description can be found by clicking this LINK.